Sales Ops vs RevOps – What’s the Difference (and Why It Matters in FY26)

The Fastest-Growing Companies Are Doing One Thing Differently

They're no longer treating sales, marketing and customer success as separate functions. They're not just coordinating—they're integrating.

According to Gartner, 75% of high-growth companies will adopt Revenue Operations (RevOps) by 2025. Why? Because it works.

RevOps isn't just a buzzword. It's a fundamental shift in how teams align, share insights, and deliver seamless customer experiences.

Sales Ops vs RevOps: What’s the Actual Difference?

It’s easy to assume RevOps is just “Sales Ops with a new name”. But that’s a miss.

Let’s break it down:

Sales Ops	RevOps
Supports only the sales team	Supports all revenue-generating roles
Works in siloed tools	Operates on unified data + tech
Focuses on reps and pipelines	Focuses on the end-to-end buyer journey
Leads to hard handovers	Creates seamless cross-team experiences

Where Sales Ops optimises part of the engine, RevOps transforms the whole vehicle.

The ROI of Making the Shift

Still need the business case?

✅ 3.3x higher lead-to-close rates when GTM teams are aligned (LinkedIn)

✅ Dramatically reduced tool fatigue and duplicated effort across teams

✅ Better buyer experience through fewer handoffs and more relevance

✅ More accurate forecasting from shared metrics, not siloed spreadsheets

Revenue Enablement is no longer a “nice to have”—it’s the growth engine.

RevOps isn’t about renaming a department.

It’s about realigning your entire GTM model—from strategy to systems to skills. That means:

Without enablement, RevOps stays theoretical. With it, you unlock scalable, sustainable growth.

That’s where REV UP 2025 comes in.

Inside REV UP, we unpack:

If you're serious about building a revenue machine—not just a sales team—this is where you start.

Join REV UP and get the blueprint for high-performance enablement and true GTM alignment.