TRUSTED BY ASX200 & FORTUNE500 BRANDS INCLUDING:
Watch Abbie in Action:
Abbie equips teams to adapt quickly, seize opportunities and work smart, while removing barriers to execution.
She bridges the knowing–doing gap, driving behavioural change and delivering same-day impact, with clients achieving record-breaking months thanks to her strategies.
Abbie has worked with businesses across ANZ, APAC and the UK. She is still in the trenches today, continuously testing and refining growth strategies. Abbie brings those real-time insights directly to the stage, giving audiences fresh, practical ideas they won’t hear anywhere else.
Her infectious energy and relatable style mean audiences are fully engaged — no phones out!
ONE-CLICK DOWNLOAD
As CEO of Sales Redefined, Abbie created the ALIGN™ Framework for revenue-generating teams and developed her in-depth Signature Process for conference keynotes.
A LinkedIn Top Voice, Abbie is trusted by ASX 200 and Fortune 500 brands including CBA, Telstra, Deloitte Digital and IBM. She is the host of the REV UP Rebellion podcast and has been featured in the likes of Forbes Australia and CEO Magazine.
Previously, Abbie led a $100M portfolio as IBM’s National Sales Manager, transforming the performance of her team.
Away from the stage, she’s a self-confessed “crazy book lady,” usually found devouring business and personal development books with coffee in hand. She’s always on the hunt for fresh insights to test, put into action, and share.
Experience an electrifying keynote tailored to your business.
Abbie has worked with businesses across IT, SaaS, Financial Services, Retail, Fitness, Health, Recruitment, Franchises, and more!
Abbie's Signature Process
When you book Abbie, you don’t just get a keynote. You gain access to her years of hands-on consultancy and market experience.
PRE-EVENT
Deep Discovery & Growth Diagnostic
Abbie goes far beyond a briefing call. She immerses herself in your business and audience, whether it’s B2B or B2C.
That could mean engaging with your sales and GTM teams, franchisees, or channel partners, running focus groups, reviewing the digital journey, or conducting a diagnostic survey. In consumer industries, she’s even tested products first-hand, from gym trials to eye tests to barista training!
This process culminates in a tailored Growth Diagnostic, which shares actionable feedback from the discovery process.
DURING EVENT
Customised Keynotes & Workshops
Abbie’s sessions are practical, energising, interactive, and even fun!
She makes learning feel actionable and achievable, with humour keeping audiences engaged and entertained.
Her topics can be delivered as a customised keynote or interactive workshop for your in-person or virtual event — no “off the shelf” talks.
POST-EVENT
The Execution Zone
Abbie offers an optional 30-minute virtual accountability session, recommended 2-4 weeks after the event.
Alongside this, she provides tailored resources and practical tools to support teams in embedding change, translating momentum into results.
You can also work with Abbie for additional execution support.
Expert reveals formula to increase ROI by 2,000 percent
Increasing your return on investment (ROI) by 2,000 per cent sounds, quite simply, too good to be true. For seasoned sales expert Abbie White, it’s her prosperous reality.
With “ROI running through her blood”, the sales leader shares her effective formula to boosting those three golden words.
ABBIE HAS ALSO BEEN FEATURED IN:
