Frequently Asked Questions
Everything you need to know about working with Abbie White
What industries has Abbie White worked with for keynotes, conferences, and sales and GTM kick-offs?
Abbie White has worked with Fortune 500 and ASX 200 corporations including HPE, Dell Technologies, Commonwealth Bank of Australia, IBM, Telstra, & Cisco Meraki.
She has tailored and delivered keynotes, workshops, and sales enablement training sessions to ignite sales growth and integrate AI for the following industries:
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IT, Technology, Cybersecurity, SaaS, and Telco
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Finance and Banking
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Insurance and Mortgage Brokering
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Health and Pharmacy
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Fitness and Nutrition
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Franchises
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Recruitment
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Direct Selling
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Entrepreneurs and Small Businesses
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Power, Electricity, and Manufacturing
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Real Estate
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Professional Services
How will Abbie's keynote connect to our business, challenges, goals, and current trends?
Abbie has built a reputation for raising the bar on keynote speaking by creating customised keynotes for businesses looking to grow their revenue in the AI era.
Abbie's keynote and workshop packages include her in-depth Signature Process: conducting deep discovery and creating a tailored Growth Diagnostic, developing a customised keynote or workshop, and post-event execution support through a 30-day Execution Challenge.
"What stood out to us was the level of detail Abbie went into to really understand our business and exactly the outcomes we desired for our conference."
How do people respond to Abbie's keynotes and workshops?
What outcomes do Abbie's clients achieve after her keynotes and workshops?
Abbie White is known for infectious energy and a peer-to-peer style that makes every attendee feel she is speaking directly to them. Clients consistently say Abbie delivers the best sessions of their kind they have attended.
But Abbie's audiences don't just leave energised and inspired:
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Her 30-Day Execution Challenge delivered $9M in new pipeline for one client.
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Another client transformed eight AI workflows that previously took weeks into under an hour.
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Post-event, clients have achieved their highest order days on record, even in slower market conditions.
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Businesses are still using her frameworks years later and still attributing growth directly to her strategies.
What kind of experience does Abbie White bring as a keynote speaker?
Abbie White has delivered for Fortune 500 and high-growth organisations including HPE, Dell Technologies, Commonwealth Bank of Australia, IBM, Telstra, & Cisco Meraki, across APAC and internationally.
Abbie is founder and CEO of ROI-driven growth transformation business Sales Redefined. She works hands-on with clients every week, tests AI inside her own business, and runs live experiments in growth strategy. The insights she shares on stage all come from real-world experience right now.
She started her sales career in high-end, complex B2B IT sales in the UK during the Global Financial Crisis. After COVID, she rebuilt Sales Redefined and used the turbulence as an opportunity. She's no stranger to having to embrace change and thrive in disruption!
Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.
Where is Abbie White located and can she travel?
Wherever your team is located, Abbie brings the same high-energy, highly practical experience that inspires action.
For engagements in the USA, Abbie travels from Los Angeles (LAX). For engagements in the APAC region, Abbie travels from Australia.
Keynotes and workshops can be fully customised and delivered in-person (at your conference, corporate event, kick-off, leadership offsite, etc.) or virtually, whatever suits your team best.
What support does Abbie provide beyond the keynote?
Will Abbie's keynote create an impact beyond the event?
Abbie partners with her clients to ensure her keynote has a ripple effect beyond the stage.
She does in-depth pre-event discovery to develop a tailored Growth Diagnostic for your business, and builds practical, energising, and interactive keynotes and workshops tailored specifically for your business.
Audiences leave Abbie’s sessions with more than inspiration: they walk away with practical tools and frameworks they can apply immediately.
Following your event, Abbie provides execution support with a 30-day Execution Challenge: an optional structured challenge that embeds the frameworks and drives measurable commercial outcomes.
Keynotes and workshops can be delivered in-person (at your conference, corporate event, kick-off, leadership offsite, etc.) or virtually.