FY27 SIGNATURE KEYNOTE
The Growth Paradox: Human + AI
The organisations winning right now are NOT the ones with the most AI.
They are the ones who know how to rethink, adapt and execute when everything keeps changing.
ABBIE IS TRUSTED BY LEADING BRANDS GLOBALLY:
The line between when to lean into AI and when to go deeply human keeps moving.
AI is accelerating:
The organisations winning right now have moved beyond prompting and experimenting. They are seizing genuinely new growth opportunities that did not exist twelve months ago.
The more AI accelerates, the more it drives demand for the opposite:
Human connection, personal touches, in-person experiences and community.
This is the growth paradox.
If we don’t lean into AI, we risk falling behind competitors who are already going AI-native.
However, using AI where we shouldn’t risks losing the human touch and connection that drives loyalty and growth.
In the Growth Paradox keynote,
Abbie will help your organisation navigate the line between AI acceleration and human connection and gain a practical framework to continuously adapt your growth strategy to align with emerging opportunities.
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Rethink and unlearn
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Think like a scientist
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Adapt to grow
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Execute
KEY TAKEAWAYS:
Seize the growth opportunities emerging in the AI age that did not exist 12 months ago
Know when to lean into AI and when to lean into human experience for growth
Learn how high-growth businesses embed high-performance habits, experimentation, and unlearning
