FY27 SIGNATURE KEYNOTE
The Growth Paradox: Human + AI
The organisations winning right now are NOT the ones with the most AI.
They are the ones who know how to rethink, adapt and execute to seize growth opportunities when everything keeps changing at speed.
ABBIE IS TRUSTED BY LEADING BRANDS GLOBALLY:
The line between when to lean into AI and when to go deeply human keeps moving.
AI is accelerating:
The organisations winning right now have moved beyond prompting and experimenting. They are seizing genuinely new growth opportunities that did not exist twelve months ago.
The more AI accelerates, the more it drives demand for the opposite:
Human connection, personal touches, in-person experiences and community.
This is the growth paradox.
If we don’t lean into AI, we risk falling behind competitors who are already going AI-native.
However, using AI where we shouldn’t risks losing the human touch and connection that drives loyalty and growth.
What will you gain from The Growth Paradox keynote?
Learn to navigate the line between AI acceleration and human advantage and gain a practical framework to continuously adapt your growth strategy to align with emerging opportunities.
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Challenge assumptions, let go of what no longer works.
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Test, iterate and experiment at speed.
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Adapt as an advantage, before others move.
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Develop the habits that drive execution amongst the noise.
KEY TAKEAWAYS:
Identify the AI-age growth opportunities in your business and market
Know exactly where AI accelerates commercial results, and where human advantage is the competitive edge
Build the high-performance
habits that separate teams who execute from teams who just plan
